To promote 'Volume Festival', Cellcom's live interactive music concert, we produced this special YouTube takeover, in which two of the leading musicians in Israel (Efrat gosh & Shlomi shaban) get mad on the quality of standard YouTube music videos and live shows.
The Takeover gained over half a million views, featured as one of the best interactive projects on BestAdsOnTV.com, got live guest remakes at Google's Inspiration Night and was featured on Israel's leading news channels.
But most importantly, 300,000 people attended 'Volume Festival'.
Sorry for the Hebrew case study, yet it is comprehensible in all languages.
The Takeover gained over half a million views, featured as one of the best interactive projects on BestAdsOnTV.com, got live guest remakes at Google's Inspiration Night and was featured on Israel's leading news channels.
But most importantly, 300,000 people attended 'Volume Festival'.
Sorry for the Hebrew case study, yet it is comprehensible in all languages.
The live remakes at Google's Inspiration Night 2011.
